Thursday, September 20, 2012

Reuters: Most Read Articles: Exclusive: Wal-Mart stops selling Amazon Kindles

Reuters: Most Read Articles
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Exclusive: Wal-Mart stops selling Amazon Kindles
Sep 20th 2012, 16:18

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A Walmart store, that was destroyed by a tornado and later rebuilt, is seen in Joplin, Missouri May 17, 2012. REUTERS/Eric Thayer

A Walmart store, that was destroyed by a tornado and later rebuilt, is seen in Joplin, Missouri May 17, 2012.

Credit: Reuters/Eric Thayer

By Jessica Wohl

Thu Sep 20, 2012 12:18pm EDT

(Reuters) - Wal-Mart Stores Inc will no longer sell Amazon.com Inc's Kindle products, making it the second major chain to stop selling Amazon's devices, as the world's largest retailer makes a bet that consumers are more interested in other gadgets.

"We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments," Wal-Mart said in a memo sent to store managers dated Wednesday. "This includes all Amazon Kindle models current and recently announced."

Wal-Mart said the decision was consistent with its overall merchandising strategy. While Wal-Mart dwarfs other retailers in overall sales, it trails Amazon and others in online sales and has been trying to beef up its Internet business. Consumers who buy Kindle tablets such as the new Kindle Fire HD can shop on the devices for more than just digital books, pushing Amazon into heightened competition with stores.

A Wal-Mart spokeswoman confirmed the decision and said the company would continue to sell "a broad assortment" of tablets, eReaders and accessories. Amazon declined to comment.

Wal-Mart continues to sell products such as Apple Inc's iPad tablets and Barnes & Noble Inc's Nook.

Searches for "Kindle" on the websites of Walmart and the company's Sam's Club warehouse chain on Thursday brought up items such as cases and screen protectors used with the Kindle, as well as e-readers and tablets from other companies.

Wal-Mart's decision to pull the plug on Kindles comes months after Target Corp stopped selling the products.

Shares of Wal-Mart were up 0.3 percent at $74.57 at midday on Thursday, while shares of Amazon.com slipped 0.6 percent to $260.02.

(Reporting by Jessica Wohl in Chicago, additional reporting by Alistair Barr in San Francisco; editing by Matthew Lewis)

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Comments (6)

Little surprise considering that in the rest of retail, Amazon & Walmart are direct competitors.

One has to wonder, after Walmart essentially wiped half of U.S. retailers off the map, will Amazon supplant the rest?

Full Disclosure: First, I won't set foot in a Walmart. Secondly, I have to admit I probably shop on Amazon way too much. Finally, I make every possible human effort to avoid buying anything Chinese, with the exception of their take-out, (made here by Americans). Peace.

Sep 20, 2012 12:41pm EDT  --  Report as abuse

You neglected to mention that Walmart also carries the Nexus 7, arguably the tablet you're most likely to buy if you're looking for a form-factor similar to the Kindle Fire.

Sep 20, 2012 12:48pm EDT  --  Report as abuse

People should also stop buying corn on the cob from Wal Mart. It is genetically modified and unproven to be safe for human consumption by anyone other than Monsanto itself. No other country in the world allows in citizenship to be experimented on like the good ole' U.S. Sorry for going off topic but is it more important to read about some electronic gadget or what they are feeding you ?

Sep 20, 2012 12:51pm EDT  --  Report as abuse

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